
BTS World Cup Show Boosts Hybe Stock 7.2%; Tour Details
The announcement that BTS will headline the 2026 FIFA World Cup Final halftime show, alongside Madonna and Shakira, triggered a significant market reaction. Consequently, shares of South Korea's K-pop agency, Hybe, surged by 7.2% on Thursday. BTS's recent comeback was highlighted by a massive free concert in Seoul, which drew 18.4 million global viewers. Furthermore, the group released their tenth album, "Arirang," which achieved major commercial success. BTS is currently undertaking a world tour spanning 85 dates across 23 nations.














